Understory - Powering Experience Makers logo

Understory - Powering Experience Makers

Understory is the only tool you need to sell experiences

Introduction

Understory is the only tool you need to sell experiences. To create, manage and grow your experience business.

Updated On:Oct 16, 2025
Monthly Visitors:
1.3M
Affiliate Program:
No
Sales & Marketing
Understory - Powering Experience Makers
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Overview

Understory is a comprehensive tool designed for experience makers, providing an all-in-one solution to manage and grow their businesses. It consolidates bookings, calendar management, marketing, and other essential functions into a single system. Understory empowers experience creators by simplifying operations, from initial setup to ongoing marketing efforts. This allows experience providers to streamline their workflow, freeing up valuable time to focus on delivering exceptional experiences and fostering community through dedicated host platforms and success stories. The platform also offers an advertising tool, enhancing the ability of experience businesses to extend their reach and connect with their target customers, allowing them to increase sales and maximize their business potential.

Key Features

All-in-one solution: Understory offers a comprehensive system for bookings, calendar management, marketing, and all other needs.
Advertising tool: Understory provides an additional advertising tool to further market and promote experiences.
Community platform: The Understory platform cultivates a community for Hosts to connect and a 'Wall of Love' to show appreciation.
Experience maker stories: Understory facilitates stories that highlight experience makers, with examples like 'Creating Societal Change' and others.
Login access: Users can access their accounts through the login portal.
Savings calculator: Understory features a savings calculator to help users estimate potential cost savings.
Sign-up: The platform allows new users to get started by signing up for an account.
Instagram spotlight: Understory utilizes its' Instagram account to spotlight experience makers of all kinds.

Frequently Asked Questions

Understory is an all-in-one solution designed for experience creators. It offers one system for bookings, calendar management, marketing, and other essential tools for running an experience-based business.

You can learn how Understory works by watching a video on their website. Understory provides tools for various experience businesses, including classes, arts & crafts, tours, adventure, health & yoga, food & tastings, and accommodation providers.

You can get started by clicking the "Get started" button on the website. This will likely direct you to a signup page where you can create an account.

Understory is made for experience creators, including those offering classes, arts & crafts, tours, adventure, health & yoga, food & tastings, and accommodation.

You can find the pricing information by clicking on the "Pricing" link on the website.

Pros & Cons

Advantages

  • All-in-one solution for bookings, marketing etc.
  • Offers add-ons such as marketing tools.
  • Provides options to calculate savings.
  • Supports different experience business types.
  • Includes community features like 'Wall of Love'.
  • Integrates booking, calendar and marketing.
  • Showcases customer examples for social proof.

Disadvantages

  • Limited information on detailed features.
  • No explicit mention of customer support.
  • No information on the cost or free trial.
  • Limited details on integration capabilities.

Use Cases

  • Manage bookings for classes.
  • Market arts and crafts workshops.
  • Organize and sell tickets for tours.
  • Promote and sell adventure experiences.
  • Schedule and manage health and yoga sessions.
  • Handle reservations for food and tasting events.
  • Manage bookings for accommodation-related experiences.
  • Streamline calendar management for experience businesses.
  • Implement marketing strategies for experience businesses.
  • Provide an all-in-one solution for bookings, calendar, and marketing for experience businesses.

Who Is It For?

  • Experience Creators
  • Class Providers
  • Arts and Crafts Workshop Organizers
  • Tour Operators
  • Adventure Experience Providers
  • Health and Yoga Instructors
  • Food and Tasting Event Organizers
  • Accommodation Businesses offering Experiences
  • Businesses looking to streamline bookings, calendars, and marketing.
  • Experience businesses that want an all-in-one software solution.

Analytics Overview

Last updated December 16, 2025

GLOBAL RANK
#41.9K
TOTAL VISITS
1.3M
AVG. DURATION
12:18
PAGES PER VISIT
9.28
BOUNCE RATE
17.99%
Latest Traffic
1.3M
Avg. Traffic
1.3M
Top Country
🇸🇪 Sweden
53.15% traffic
Top Keyword
understory
9.4K searches

Visits Over Time

Traffic Sources

Referrals:
39.34%
Direct:
36.45%
Search:
17.42%
Social:
6.17%
Mail:
0.07%

Geography

Country/RegionTraffic Share
🇸🇪 Sweden53.15%
🇩🇰 Denmark36.23%
🇺🇸 United States2.84%
🇳🇴 Norway1.64%
🇬🇧 United Kingdom1.15%

Top Keywords

KeywordTrafficVolumeCPC
understory$0.20
Traffic: 2.3KVolume: 9.4K
understory kanalrundfart$0.00
Traffic: 180Volume: 100
cafe jernvägen murder mystery$0.00
Traffic: 170Volume: 190
mikrogaarden skovcenter$0.00
Traffic: 140Volume: 0
undrestory$0.00
Traffic: 130Volume: 140
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