Roblox logo

Roblox

Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine

Introduction

Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive exp

Updated On:Oct 16, 2025
Monthly Visitors:
596.9M
Affiliate Program:
No
Sales & Marketing
Roblox
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Overview

Roblox is a virtual universe where users can create and share experiences with friends. It allows you to be anything you can imagine and discover a vast array of immersive experiences created by a global community. Roblox provides a platform for users to sign up, explore different worlds, and interact with others. By offering a space for creativity and social interaction, Roblox solves the problem of limited entertainment options, providing a dynamic and diverse environment for users across multiple devices, from mobile to gaming consoles and VR platforms. The platform offers functionalities such as account registration, along with essential information about the products, terms, and privacy.

Key Features

Account Registration: Users can sign up to the platform with their birthday, username, and password to start having fun.
Terms of Use Agreement: Users agree to Roblox's Terms of Use, including arbitration, which outlines the rules and guidelines for using the platform.
Privacy Policy Acknowledgment: Users acknowledge the platform's Privacy Policy, which explains how user data is collected, used, and protected on the platform.
Multi-Platform Accessibility: Roblox can be accessed on various devices, including iOS, Android, PlayStation, Xbox, Meta Quest, Microsoft Store, and Amazon Store.
About Us Information: Users can learn more about Roblox and its mission through the About Us section.
Job Opportunities: Explore career options at Roblox by checking out the Jobs section.
Platform Updates: Stay informed about new content, platform updates, and community happenings by visiting the Blog.
Parental Resources: Parents can find resources and information to help them understand Roblox and manage their children's experience on the platform.
Gift Card Purchase : Users can purchase Gift Cards.
Help and Support: Users can get assistance and find answers to their questions through the Help section.
Terms of Service Review: Users can review the full Terms of Use.
Privacy Policy Review: Users can review the Privacy Policy.
Accessibility Information: Users can learn about accessibility features.

Frequently Asked Questions

You can download Roblox on the App Store, Google Play, PlayStation, Xbox Store, Meta Quest, Microsoft Store, and Amazon Store.

To sign up, you need to provide your birthday, create a username and password, and optionally specify your gender. You must also agree to Roblox’s Terms of Use and Privacy Policy.

You can find more information about Roblox by visiting the About Us, Blog, Parents, Help, Terms, Accessibility, and Privacy sections of the website.

Pros & Cons

Advantages

  • Available on multiple platforms: mobile, PC, consoles, and VR.
  • Offers a wide variety of user-generated games.
  • Provides options for parental controls.
  • Available in multiple languages for global accessibility.
  • Allows users to create and monetize their own games.
  • Offers gift cards for account funding.
  • Has a large user base with a strong community.
  • Offers educational resources about the platform.

Disadvantages

  • Content moderation can be inconsistent.
  • In-app purchases could lead to overspending.
  • Some games may contain inappropriate content.
  • Terms of Service include arbitration clauses.

Use Cases

  • Playing various games created by other users.
  • Creating and designing their own games.
  • Interacting and socializing with other players in a virtual environment.
  • Purchasing virtual items and accessories for their avatars.
  • Exploring different virtual worlds and experiences.
  • Participating in events and promotions within the platform.
  • Customizing their avatar's appearance.
  • Connecting with friends and forming groups.
  • Learning basic coding and game development skills through creation.
  • Accessing educational content and simulations within the platform.

Who Is It For?

  • Children and Teenagers: The primary user base, using the platform for gaming and social interaction.
  • Game Developers: Creators who design and publish games on the platform.
  • Content Creators: Individuals making videos, streams, or other content related to Roblox.
  • Parents: Overseeing and managing their children's Roblox accounts and activity.
  • Educators: Utilizing Roblox for educational purposes, such as teaching coding or game design.
  • Social Gamers: Individuals seeking social interaction through gameplay.
  • Gamers seeking diverse game genres.
  • Virtual item collectors and fashion enthusiasts.
  • Users interested in virtual events.

Analytics Overview

Last updated December 14, 2025

GLOBAL RANK
#53
TOTAL VISITS
596.9M
AVG. DURATION
9:04
PAGES PER VISIT
7.31
BOUNCE RATE
24.97%
Latest Traffic
596.9M
Avg. Traffic
737.7M
Top Country
🇺🇸 United States
27.64% traffic
Top Keyword
roblox
58.5M searches

Visits Over Time

Traffic Sources

Direct:
69.98%
Search:
27.28%
Referrals:
1.42%
Social:
1.30%

Geography

Country/RegionTraffic Share
🇺🇸 United States27.64%
🇵🇭 Philippines7.64%
🇷🇺 Russia5.46%
🇧🇷 Brazil5.16%
🇬🇧 United Kingdom4.56%

Top Keywords

KeywordTrafficVolumeCPC
roblox$0.31
Traffic: 71.7MVolume: 58.5M
роблокс$0.34
Traffic: 13.9MVolume: 7.8M
roblox download$0.21
Traffic: 990.3KVolume: 1.1M
roblox studio$0.88
Traffic: 850.4KVolume: 734.0K
roblox.com$0.00
Traffic: 782.2KVolume: 474.8K
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