Fanbase
Fan engagement software built for the business of sport
Introduction
Fan engagement software built for the business of sport. Launch digital ticketing, memberships, hospitality packages in a matter of hours.

Overview
Fanbase is an intelligent operating system designed for the business of sport, providing fan engagement software. It allows sports organizations to launch digital ticketing, memberships, and hospitality packages. It empowers teams and leagues with a single platform to engage and grow their fanbase through commerce and data-driven strategies. With Fanbase, organizations can sell more tickets, offer VIP packages, subscriptions, and gain valuable first-party data. By streamlining operations with automated booking, invoicing, and ticket delivery, it provides valuable insights from both the sales data and audience data, optimizing marketing efforts, and helping teams recognize and market to their fans.
Key Features
Frequently Asked Questions
Pros & Cons
Advantages
- Ticketing with high conversion rate.
- VIP package management.
- Subscription options for fans.
- Data collection and fan profiling.
- Fanbase audience segmentation.
- Push notifications for communication.
- Automated signals for fixtures.
- Integrations with Mailchimp.
Disadvantages
- AI audience builder is 'coming soon'.
- Reliance on external integrations.
- Pricing details not immediately clear.
- Limited info on user interface.
Use Cases
- Selling tickets for sports games and events
- Managing VIP packages for fans
- Offering subscription options for recurring revenue
- Collecting and analyzing first-party fan data to understand the fanbase better
- Segmenting fan data to power marketing efforts
- Sending push notifications to fans for service information and sales communications
- Syncing audiences to Mailchimp for email and SMS marketing campaigns (via integration)
- Providing automated signals for cancelled, rescheduled, and postponed fixtures
- Building a fan database
- Creating fan profiles
Who Is It For?
- Semi-Pro Sports Teams
- Professional Sports Teams
- Leagues and Colleges
- Sports Clubs
- Sports Organizations
- Event Organizers
- Marketing Departments within sports organizations
- Sales Teams within sports organizations
- Customer Relationship Management (CRM) teams in sports
- Fanbase managers
Analytics Overview
Last updated December 16, 2025
Visits Over Time
Traffic Sources
Geography
Top Keywords
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